Today’s people are showing interest in shopping online day by day.
So, online business is increasing at a rapid rate.
Today, in this article we will discuss such a successful ecommerce website platform, Shopify.com.
So, let’s start the main discussion.
What is Shopify?
Shopify is a famous ecommerce website platform that allows us to create ecommerce websites / online stores.
Using its free and premium themes and templates, we can design our online store.
And by uploading attractive products along with description,pricing,category, we can attract the customers for selling those store products.
The automated order management, inventory managing, shipping, easy
transactional methods, domain and web hosting facilities has made it easy to
manage stores.
Shopify an alternative to BigCommerce, WiziShop and WooCommerce.
Shopify video review
Shopify Pricing Plans
Shopify offers 3 demanding pricing plans for their subscribers. And they are,
Basic Plan:
In this plan, you will get your eCommerce store, unlimited products, 2 staff accounts, up to 4 inventory locations, 24/7 support, and huge features.
And this Basic plan costs $29 USD per month /mo.
Shopify Plan:
This plan costs $79 USD per month /mo.
In this plan, you will get some extra features along with the Basic plan features, like up to 88% discount in shipping(in Basic 77%), standard report, up to 5 inventory locations, and so on.
Shopify Plus:
Custom Pricing
Advanced Plan
The advanced plan is so advanced than the other two plans in the purpose of features.
Like you will get here up to 8 inventory locations, advanced reports, duties and import taxes, etc.
This plan costs $299 USD per month /mo.
If you purchase an Advanced plan, the transaction fee, debit or debit card rates will be this
Shopify pros and cons
Pros
✅14-days free trial support
✅Dropshipping facility
✅100+ storefront themes and templates
✅24/7 customer support
✅Real-time and error-free report and analytics
✅Secure and reliable web hosting
✅Coupon, gift cards, discounts features
✅Seo-optimization and Google advertising
✅Google analytics for tracking
✅Category-based product organization
✅Integration with WordPress, Magento, eBay
✅Built-in blog software
✅Pinterest, Instagram, Facebook, Twitter, and Tumblr integrations
✅100+ payment gateways like WPSmartpay
✅SEO-friendly product reviews publishing on stores
✅Bulk uploading facility for products
✅Mobile app is available
✅Unlimited bandwidth
Cons
⚠️Some themes and templates are little bit costly
⚠️There is big price difference between the Standard Shopify plan and Advanced Shopify plan
Features of Shopify
Online Store Builder
Worldwide, Shopify is most famous as a hassle-free online store builder.
Using this store builder, you can be able to design and decorate your store using over 100 themes, custom themes and templates and HTML, CSS.
100+ payment gateways,128-bit SSL certificate-based shopping cart,level 1 pci dss compliant service provider is here to protect your site and provide extra benefits.
Multiple currency with taxes, multiple language-based invoice, USPS or Canada Post shipping rate is available in Shopify online store.
A secured custom domain you will get from here.
Using free advertising ,Coupons & discount codes, you can attract your customers by increasing the selling rate.
For getting the targeted audiences, a powerful email marketing, social media integration and SEO-optimization facility is provided by Shopify.
Dropshipping Business
Shopify dropshipping business is one of the most profitable businesses nowadays without any investment.
Shopify will take all the responsibility of your dropshipping business management like packaging, shipping, inventory etc.
Without any hassle, you can be able to supply your products from the wholesaler to the customers.
You need to set up an online store for showing up the products only using Oberlo dropshipping apps.
When any customer places an order on your store, the order will automatically be sent to the dropshipping suppliers.
Then the supplier will accept the order and deliver the specific product to your customer’s door.
You won’t have to manage/handle this process anymore.
By this process you can be able to sell your products globally by hiring dropshipping suppliers in your targeted countries.
You won’t have to spend a single penny for the displayed products, before selling products and receiving payments. That is totally a risk-free business.
Moreover, you can make 15-20% profit per product.
Ecommerce website
Shopify.com provides creating and running an ecommerce website and online store for managing an online business.
In the website you can add your product image along with weight, manufacturer, size, color, description,details.
You can be able to bulk import your products from CSV/excel file, eBay,Magento etc easily.
Category-based product organizing is another advanced and eye-catchy feature of Shopify that attracts the customers.
Product , order, payment, invoice every single managing and tracking is available in this ecommerce website builder.
The Built-in blog software allows the subscribers to create blogs or import WordPress blog to Shopify.com.
Store Themes:
Shopify has over 1,300 customizable themes and templates.
WordPress, HTML, CSS, eCommerce, plugins, logo maker, UI templates, etc are available here.
And you will get different types of free and premium themes and templates in the Shopify ecommerce platform.
Debut, Simple, Debutify, Brooklyn, Narrative, Boundless, Venture are some best free Shopify themes.
But the premium themes of Shopify are a little bit expensive for their professionalism and value and quality.
Porto is the most used and successful Shopify theme ever that is used by more than 45,000 eCommerce merchants for its UI/UX design.
Website Editor
Shopify subscribers can be able to create a customizable and beautiful store font for their online stores.
Shopify theme store provides 70+ professional themes and website templates.
And Happy Cog, Clearleft, and Pixel Union designers help Shopify by providing the templates.
Besides, if you want custom design templates, Shopify has expert designers for designing templates.
You can be able to add unlimited products to your store. For accepting orders from customers, you will need just a few seconds here.
By integrating major shipping carriers like UPS, USPS, and FedEx, you can offer your customers hassle-free shipping.
Shopify has a Powerful content management system and A fully-featured website CMS for managing blogs, content pages, categorizing articles, etc.
This eCommerce website provides a reliable shipping cart and abandoned carts for easy shopping processing.
Over 100 online payment gateways are integrated with Shopify like Visa, Master Card, American Express, PayPal, etc.
An easy and simple check-out system and weight-based, location-based, fixed price-based requirements will give an easy store managing facility.
Domain names
Shopify allows domain searching, hosting, setting up, domain name generating tools for your online eCommerce stores.
You will get 50 custom domain extensions here including .com, .org, .net, .co.uk, .computer, .clothing, and .boutique.
Not only the domains, free subdomains, unlimited subdirectories are also provided by Shopify.com for separating your storefront/blog from the main domains and adding unlimited products.
WHOIS privacy will help you to hide your personal information on public registration information records.
Shopping cart
This platform allows Level 1 PCI-DSS compliant and 256-bit SSL certificates shopping carts.
Shopify allows the customers to pay their money in their shopping cart via Visa, Mastercard, Amex, credit cards, PayPal, and other 100 payment gateways.
You can be able to shift to other payment gateways like Authorize.net, Stripe if you need.
The shopping cart of Shopify also allows the users to use their local currency, calculate the taxes based on the shopper and customer’s country, product weight, and currency.
And the very important topic is that you can be able to translate the shopping cart in various languages for ensuring your customers an easy understanding.
Shopify offers subscribers automated shipping & fulfillment services for filling and shipping orders with the help of Amazon Services, Shipwire, and Rakuten Super Logistics.
If any of your customers check out through iPhone, Android, Blackberry mobile phones, Shopify also detects it for providing an optimized mobile shopping cart checkout.
Abandoned shopping carts recovery is another advanced feature of Shopify shopping carts.
If any of your customers go to the checkout page but won’t complete the purchase, you will get those customers’ email addresses for sending them emails.
Ecommerce hosting
Shopify is fully aware of secure and reliable web hosting.
You will get your own domain, unlimited web hosting facility along with unlimited bandwidth after subscribing here.
You will get a level 1 PCI compliant hosting facility that is helpful for trustworthy money transactions, safe and secure personal data & credit card information, etc.
You can be able to configure your existing domain and can buy a new domain with the help of Shopify.
And you won’t have to hesitate about the setting up of your domain.
This platform will set up and host your domain. It also takes the responsibility of software upgrading and the latest Shopify updating for free.
And the important feature is that you will get unlimited bandwidth for all plans from Shopify.com.
Content Delivery Network (CDN) and Ruby on Rails ensure a fast and quick loading speed when your customers will visit and browse your store.
And you won’t have to pay extra fees for all these features, that is really wonderful.
Mobile commerce
Shopify allows its android and iOS users to use a mobile app for managing their online store anywhere and anytime.
You can download the Shopify mobile app from the App or play store.
This mobile app helps in creating and customizing an online store without having any coding skills.
Here you can upload unlimited products and create & manage marketing campaigns also.
A real-time activity like visitors and sales tracking, the performance of traffic and business, order managing everything is easy and simple in the app.
Using your smartphone, you can easily manage your incoming orders, shipping, payments, invoice without opening your laptop/desktop.
Report and analytics
Google analytics of Shopify tracks the website visitors, customer’s behaviors, etc.
You will get a detailed and real-time analytics report about your eCommerce website.
With the help of this report, you can be able to view and monitor your sales, visitors, orders, traffic, follower, impression, and so on data in a single dashboard.
Not only the store performance report, but you will also get all these reports about your store.
Sessions by device type, location, social source, repeat customer rate, top landing page, top sold products, total orders everything you will get from the analytics report.
And you will get these reports on desktop or iPhone or Android also.
Affiliate program
Shopify offers an affiliate program for generating more traffic on your store or making money through every special referral link.
This platform provides up to a 200% commission rate from 100% of the first two payments by a new customer.
And this platform allows entrepreneurs, educators, influencers, content creators to convince the audiences to buy products.
You can earn an additional $58 if anyone sings up to any paid plan and $2000 for each ‘ Shopify Plus’ referral.
Shopify vs BigCommerce
At first, if we compare between these two giant ecommerce builders depending on the price, the comparison is neutral.
Because, both Shopify and BigCommerce’s plan starts from $29/month and ends with $299/month (PRO plan for BigCommerce and Advanced plan for Shopify).
And Shopify offers a 14-days free trial period and BigCommerce offers 15 days.
Shopify is more beginner-friendly and easy to use than BigCommerce.com
com has a page builder tool for adding newsletter sign-up forms and contact forms. BigCommerce subscribers will be deprived from this benefits
Shopify has a better app market and inventory management tool than BigCommerce.
But the premium templates and themes of Shopify are more costly than BigCommerce ecommerce website builders.
Shopify Support
Shopify.com eCommerce platform is fully aware of the full-time support of their customers.
The supporting authority provides email, live chat and even phone support 24 hours and 7 days a week.
You can send them an email via this email address “support@shopify.com”
Or, you can contact them about your issue in the help center.
You can join the Shopify community for discussion, asking questions, and browning the latest blog published by the authority to solve your issues.
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