There is no-doubt that email marketing is one of the most cost-effective strategies to increase revenue in every business and industry.
If you are serious, most of your genuine customers you can get from email marketing.
Email marketing strategy is directly connected with revenue increasing , ROI improving , business promotion and what not?
Today, we will discuss email marketing processing, tips and tricks in this article.
So,let’s know in detail about email marketing.
Step 1: Establish Your Goals for Email Marketing
Goals in email marketing are important. If you had goals for this marketing you will be able to identify whether your campaign would be effective and how much impact you need on your sales and marketing.
Such as, you have a business and want to generate more revenue. Then your goal would be to ensure selling your products more through email marketing.
Via your email marketing, you will promote your products to your targeted customers. So that, you can recognize your brand, be attracted to your products, and purchase your products.
That’s why before starting your email marketing business, you have to set your goal, whom you have to target, and which benefits you will have to gather through this email marketing strategy.
Step 2: Select the Type of Your Campaign
There are many types of email marketing campaigns such as marketing offers, newsletters, product promotions, announcements, invitations for an event, discount sell offers, and so on.
Before running any campaign, you have to select which type of email marketing you need.
If you want to give any offer to your products for driving more sales and customers, to showcase your latest products, or for any special promotional event you can choose a marketing type offer.
Like, if you want to stay engaged with your previous audiences, and drive visitors back to your website then you can send the newsletter to your targeted lists.
For announcing any new products, or events you can choose an announcement-type campaign.
If you can choose the perfect email type before running any campaigns, you can get a fruitful result within a few days.
Step 3: Collect Contacts
Contact list collection is so important for getting the best result from a successful campaign.
The more engine your contact list, the more you will get the sales rate.
To get the highest number of genuine contact lists, you can run Facebook ads, host contests, promote special offers, offer free tutorials, resources, ebooks, coupons, and so on.
I will suggest you not buy email lists from email marketers.
Because half of the email addresses on purchased lists are inactive, not valid and there will remain a great chance of those addresses not being genuine/effective for yours.
I will tell you to take a little more time to gather custom-built email lists of potential customers. Then your campaign will be the highest success.
Step 4: Add the Contacts With Your Account
After collecting email lists, you will need to add all the contacts to your account.
You should keep an email marketing account for adding all these contacts.
You can segment these contacts depending on their interests, open rate, and overall engagement.
For this segmentation, you can run an experiment to see their open rate. Then you can segment them into different groups according to their engagement.
You will get some benefits from this segmentation after the main campaign. Then you will be able to monitor which groups from the segments are more interested.
These interested people can invert into your targeted customers.
Step 5: Choose an Eye-catchy Mobile-responsive Email Template
After choosing all these, you need to choose an attractive and mobile-responsive email template and layout that will increase the open rate.
You can depend on different types of email marketing tools like Constant Contact, MailChimp, MailerLite, CampaignMonitor, SendinBlue, HubSpot, Drip, ConvertKit and so on tools to choose the perfect template.
These tools will provide you with a drag and drop editor, email automation workflows, autoresponders, triggers, segmentation, image and text customization and so on to make your template better.
Step 6: Structure Your Email as Well-decorated
It is not enough to use the perfect template, you have to decorate your template so that your audiences feel the need to click and open your email.
You have to write such readable and audience engaging content so that they feel eager to read the content.
Use such a question in your content that is related to your customers interest.
You can use funny images related to your subjects and before running your campaign you can test your images, visuals, videos and content via A/B testing.
Survey says that emails with visuals have the higher click rate, open rate and fewer bounce rate.
Try to use standard and relevant images with high resolution that look refreshing on any kind of device.
As well as, you have to set a short and attractive subject line or title of your template.
And you have to keep in mind that, after reading this subject line, people decide whether they will open your email or not. That’s why it is so important for email content.
You should keep your subject line around 20-22 characters or 3 to 5 words and try not to enlarge it. Because Larger subject line is a reason for increasing the bounce rate.
Now come to the CTA button. Among the three parts of an email template, subject line, email body and CTA button, subject line and CTA is the most important part for pinching audiences to click on your email.
You should use a clickable , actionable and visual CTA and place it at the right and perfect position on your template. So that, people don’t have to hesitate to click it any more.
Visual CTA can increase higher conversion rate and click through rate.
You can run a test upon this CTA by placing it in a different position and sending all these different CTA templates to some people.
After testing and getting the highest clickable CTA, you can use it for your final campaign.
And don’t forget to check the spelling of your email’s content with caution.
Because spelling mistakes can bring a negative impression to you of audiences and they feel bored. Then the click and open rate will be decreased in a ratio.
Step 7: Preview and Test
Preview and test is so important before any email marketing campaign.
If you are a newcomer in this sector, some errors can remain in your content or visual’s position, CTA position and graphics, template choice and so on, that won’t catch your eyes.
But when you will test your templates, you will be able to identify errors that are unexpected.
And if you send these emails without any testing, you won’t get your expected result anymore.
And not only for the newcomer, expert marketers also do preview and test their emails before running their campaigns to choose the best one template.
Step 8: Send Your Email at the Proper Time
At a time, 10 AM , 3-4 PM was considered the perfect time for email sending.
But nowadays, this timing has changed.
I will suggest that, when you test your email after preview, send your test emails two weeks regularly and see the time period when audiences click and open in your email more.
And at last select that time for sending your targeted emails to your audiences.
Step 9: Monitor and Track the Result
After sending emails, you need to check the bounce rate, open rate, click-through rate, unsubscribe rate, spam rate, revenue per email, ROI from email conversions etc to judge the success rate of your effort from your email marketing.
All these results will show you which person is interested in you, which one isn’t ,who is the most interested, who opened your email immediately and so on , information that you must have to know to judge your future customers.
So, I will suggest that you analyze all of your email marketing reports in a cool environment and in a fresh mind.
This report will silently show you whom you need to target for selling your products, increasing your visitors etc.
If you don’t get your expected result at your first campaign, don’t lose hope. Segment all those lists who haven’t clicked on your emails.
And then resend your email again only to those people. And check whether they click at your email or not.
After running this campaign, you can do another important task for your further needs.
You can segment your customers depending on their location, interests, new subscribers, open rate, inactivity and so on that you see for usage in future.
You can remove the inactive leads from your lists if you want.
Lastly, you should keep in mind that, after one or two campaigns, you won’t get your targeted leads and customers at any chance.
You will need a deep analysis on people, their interests, eagerness to identify your real customers and visitors.
Note: Here is comparisson Covertkit VS Mailchimp Which tools is the best for you.
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