5 best Social Media Management Softwares & Tools 2022
You must try to get the maximum benefits from any social media marketing tool, right?
Improving search engine ranking, higher conversion rate, sales rate, promoting the brands are the main target, and all the users deserve all these benefits from these social media marketing tools.
There are some marketing tools that will help you succeed in a systematic way. This does not mean that you can be successful overnight just after using the tool.
For that, you have to give effort behind it and serve quality content. If the quality of your content will not engaging, there will be no profit using this professional marketing strategy.
Today, we will know about some social media marketing and management tools to know which one will be matched as perfect for you.
So, let’s jump to the description.
SocialPilot
If you want to manage multiple social media accounts with 50+ social profiles, SocialPilot can be the best tool for your account management.
This tool will give you an extra benefit for uploading 500 posts in a single week using its bulk scheduling feature.
We know that Instagram pushes various rules and regulations for publishing posts. But using this tool you can be able to publish and schedule your Instagram videos, images, posts, stories directly from SocialPilot without any hassle.
What is SocialPilot?
SocialPilot is a Social Media Management tool specially featured for small and mid-sized agencies and teams.
This tool allows for content curation, scheduling, bulk scheduling, client/team management, Facebook Ads, Social media calendar, and so on tasks management for their users.
This cloud-based social media marketing tool connects to various multiple social media like Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, Google My Business, VK, and Tiktok.
SocialPilot Features
Social Media Scheduling
The auto-pilot scheduling strategy of SocialPilot allows the users to schedule and publish posts on 50+ profiles at a time.The time slot option will help you not to miss any posts.
Using this all of the post publishing rules will be maintained regularly.Repeating the posts scheduling option will help you to publish posts for every occasion/event.
Then you won’t miss any occasions even if you forget about the occasion.If you want to publish any of your posts later, keep it on draft for further customization.
Besides, you can create swipeable carousel posts from SocialPilot on Facebook, and LinkedIn platforms for more audience generation.
Social Media Calendar
You will get social media calendar with “month view”, “day view”. The monthly plan view provides a bird’s view for different content for publishing in individual accounts.
A filter option is available for finding any particular content. You can reschedule posts, schedule duplicate posts in this calendar.
Bulk Scheduling
The bulk scheduling feature will allow you to schedule up to 500 posts and images for your Facebook, Twitter, LinkedIn, Tumblr, and Instagram. You can be able to customize these bulk posts.
If you want to review your content before scheduling, that is possible here. You can map every bulk post for identifying on which social media it will be published.
Content Curation
The content discovery & suggestion tool of SocialPilot helps the users to create high-quality and trendy content and gives different content ideas from huge content lists.
You can generate your expected content by keyword searching. After searching you can directly share and schedule the content from the content search page.
RSS Feeds Automation
RSS feed helps to import ((like import from WordPress) and auto-schedule trendy and high-engaging content from your favorite websites to your own sites.
You can add hashtags to this RSS feed content and after shortening the feed link, share it to your all accounts.
Tag and mention features are also available here for getting the attention of your targeted audiences.
Browser Extension
SocialPilot supports Chrome or Firefox browser extension with SocialPilot mobile app for your mobile.
Facebook Ads
This tool allows Boosted Facebook posts for collecting more leads and advertising purposes in order to target audiences. You will get Insightful Analytics for monitoring the overall performance of your Facebook Ads.
Analytics
You will get the advantage of every social media analytics tool like Facebook analytics tool, an Instagram analytics tool to view the top-performing content, profile overview, reach, stories performance, hashtag performance, new followers, impressions, website click, audience growth, comments, etc.
Social Inbox
This feature will help to filter posts, comments and also respond to the comments, messages from your followers, and audiences.
You can move all these comments, and messages in your inbox to reply to the feedback easily. You can use photos, GIFs, memes in your conversion.
White Label Solutions
This feature will help you to customize your brand’s new URL, image and set a personalized email address for your business.
It will give you extra security for your login formations, API integrations, training, training materials, supports, etc.
SocialPilot Pricing Plans
SocialPilot has 4 plans four monthly and yearly.
Monthly
- Agency: $150/Mo
- Studio: $100/Mo
- Small Team: $50/Mo
- Professional: $30/Mo
Annual
- Agency: $127.5/Mo
- Studio: $85/Mo
- Small Team: $42.5/Mo
- Professional: $25.5/Mo
Pros and Cons
Pros
- 14-day free trial period
- Safe and reliable
- A huge integration
- URL shortener facility for increasing CTA
- Available for Web, iOS, Android, Chrome, Firefox, Edge
- Content Planning and Scheduling feature is awesome
- Browser Extension support
- Visual Marketing Campaign facility
- Great functionality of content Calendar
- No credit card information is required in the free trial
Cons
- No free version
- The user interface is a little bit outdated
- the drag and drop editor makes trouble sometimes ( taken from a review)
Buffer
If you give importance to conversion rate, advanced scheduling, and Ad-hoc posting features for choosing your content marketing tool at an affordable price Buffer can be the good choice for you.
What is Buffer?
Buffer is a social media management tool that is used for content scheduling, posting, managing, storing in different social media accounts.Social media ads and campaigns help for marketing using Buffer. Besides, you will get here editing and customization options for ensuring your content is more engaged.RSS feed of Buffer allows importing trendy content from different websites. In the free version of Buffer, you will get up to 3 social accounts and 10 posts (per social channel) publishing offers per day.
Buffer Pricing
Buffer Offers 2 plans monthly and annually.
Free Plan:
Social channel: Up to 3
Scheduled Posts Per Social Media: 10 posts per social channel
The channels are Instagram Business profiles, Facebook Pages, and Groups, Twitter Profiles LinkedIn Profiles, and pages, Pinterest Boards.
Essential Plan:
Monthly: $6/Mo
Annually: $5/Mo ($60/year)
For adding unlimited team members & clients with this essential plan you have to add a team pack with this essential plan and pay more.
Monthly: $12/Mo
Annually: $10/Mo ($120/year)
Social channel: Unlimited, $10/Mo per channel
Scheduled Posts per Social Media: Unlimited
Pros and Cons
Pros
- Offline Posting is available
- Content calendar and publishing
- 14-day free trial
- Auto-post on Instagram without any reminders
- Pricing is affordable
- Pablo image tool
- Supports videos and GIFs
- Content Library for storing
- Chrome Plug-in
- A free version is available
- Buff.ly and j.mp link sharpeners are available
Cons
- Lacking dynamic and trending hashtags
- Insufficient content cloud integrations
- The tracking and analytics feature is less developed than Hootsuite
Buffer Features
- Social Media Marketing :
Buffer uses Twitter, Facebook profile, page & group; LinkedIn profile & page; Google+ page; Twitter, Instagram, and Pinterest (latest version) for marketing the content.
Pro users can connect up to 8 unique social media accounts for managing their marketing strategy. You can publish enough posts daily on different social media like,
Facebook Ads, Pinterest Ads, the campaign helps users to promote their services to their targeted audiences. Loomly, SocialPilot directly helps Buffer with social media marketing.
Link Shortener feature is also available in Buffer as like SocialPilot.
- Social Media Analytics :
Social Media Analytics, Google Analytics, Account analytics, Instagram Stories analytics, Stories & post analytics helps Buffers for knowing the overall weekly/daily/monthly performance of individual posts, stories, hashtags, accounts’ reach, etc.
Besides, all the likes, comments, posts share, reach, new followers’ numbers you will be able to know with the help of this analytics feature.
- Integrations :
Along with Facebook page, Twitter, Instagram, LinkedIn
There are a huge number of integrations in Buffer like Feedly for social media account, Airtable for database, Trello for project management, Google calendar, RSS by Zapier, WordPress for new content /posts, and Triggers and actions are available in Buffer.
Google Chrome, Safari, Firefox, and Opera browser extensions are also available in Buffer.
- Campaign and Content Management :
Buffers allow, creating, viewing, editing, deleting, and tracking the campaigns with proper tags and hashtags. Buffer supports Canva for editing your images (8MB size and format JPG/PNG) for campaigns.
Users will get the Facebook Domain Verification option from Buffer in order to edit privileges of their links and other content to prevent misuse of their domain.
But you won’t be able to create your Facebook posts in multiple languages and Buffer doesn’t allow you to repeat previous posts.
- RSS feeds connectivity :
Feedly and Zapier Integrations helps Buffer for publishing posts from RSS feeds. They are integrated with thousands of web apps that will help you to import content from their collection.
- Customized scheduling :
Buffer Queue allows the users to schedule and post the content automatically. After selecting your timezone Buffer allows you to schedule your posts for publishing.
On Instagram, Buffer posts automatically to the account without any reminders and confirmation. But for duplicate content, there are some limitations in Instagram.
There is a calendar view in Buffer for scheduling new posts, managing scheduled posts, and viewing the published posts on the calendar.
And one thing is that Buffer Story Creator will help to customize and upload your stories on Facebook and Instagram.
3. Hootsuite
Hootsuite’s marketing platform has added some extra features with the usual features. And for these developing features, every marketer is getting engaged with Hootsuite very fast.
What is Hootsuite?
Hootsuite is a social media marketing tool for scheduling, sharing content to Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc.
Besides, image editing, review tracking, bulk scheduling, integrated apps, campaign management, monitoring option is available in this tool.And Hootsuite provides content review and extra security systems for their users.
Hootsuite Pricing :
Hootsuite has 5 pricing plans,
- Free
- Professional: Starts at $19 with 10 social accounts
- Team: Starts at $99 with 20 social accounts
- Business: Starts at $599 with 35 social accounts
Enterprise: Custom Pricing with 50+ social accounts
Pros and Cons
Pros
- Multiple social media monitoring
- Social Media Listening tool
- Scheduled posts
- 150+ integrated apps
- User-friendly interface
- 30-day free trial
- Unlimited scheduled messages
- Bulk scheduling
- 5+ custom branded URL
- A free plan is available( 2 social accounts and 5 posts)
- Supports Android, iPhone, iPad
- Customized reports
- 24/7 customer support
- carousel posting facility to Instagram
- Real-time tracking facility
Cons
- No tagging and uploading video option in the LinkedIn personal account.
More accounts should be added to the free plan.
Hootsuite Features
- Content Publish :
Hootsuite offers a content calendar for customizing, scheduling and publishing content with a content gap-filling system. Bulk Composer of this tool allows publishing multiple posts at a time.Hootsuite recommends publishing times for posts when the Instagram, Facebook, Twitter, and LinkedIn audiences stay more active. Stakeholders can give feedback on your posts before publishing them.
Besides you can suspend all the scheduled posts for any unexpected reasons. Software tool Proofpoint provides an extra security automated screening and analysis before and after publishing any single post.
- Engage :
The performance of every single post will show you the engagement rate, customers’ interest in your posts. You / your team can stay connected to respond to the message to your audiences with the help of Hootsuite inbox and chatbots.
Not only inbox messages, but you will also get the comments and questions notifications in real-time for responding in due time. Salesforce and Zendesk CRM of Hootsuite help to engage with the audiences.ReviewTrackers integrated tool helps to track all reviews from 85 platforms and then you can share these positive reviews to your desired media.
- Monitor :
With the help of Analytics, you can monitor all the page clicks, engagement, and followers. Hootsuite insights help to know the online conversation, immediate alerts, and news in real-time and also help you to search for any trendy topics.
Besides, Hootsuite is integrated with Brandwatch, Talkwalker, an app directory social listener tool for developing the relationship with the customers and increasing the selling.
- Social Advertise :
Boosted ads like Facebook, Instagram, and Google Ads, and the social media campaign of Hootsuite help the user to ensure the perfect advertisement and target the expected persons.
- Campaign management :
Hootsuite allows managing multiple accounts and campaigns to different social media as like other tools. You will get https://ow.ly/ for link shortening.
Besides Adobe Analytics, Google Analytics, or Custom parameters, UTM parameters are available for tracking and smoothing your campaign management. You can transform your campaign as a post also in Hootsuite.
- Analyze :
You can easily view the performance of customized reports like total tweets, posts, engagements, followers of every social media page and group.Hootsuite Impact informs the users about the leads, conversations, sales,engagement, etc. for knowing the development process.Panoramic Multiview of Hootsuite helps to monitor the comments, tags, mentions, and Instagram performance and activities.
- Integrations :
Hootsuite is integrated with Facebook, Instagram, YouTube, LinkedIn, LiveChat, Pinterest, Twitter, and WhatsApp Business API for communicating with the customers directly.
Besides, you will get the service of 150+ apps from Hootsuite App Directory like Google My Business, Panoramic Insights for Instagram reports, HubSpot, Shopview for Shopify, canvas for image editing, Audiogram for audio and video sharing, etc.
4. MeetEdgar
If you want category-based content scheduling, auto-refill queue, and auto-expiring content feature in your marketing tool, MeetEdgar can be the perfect solution for you.
What is MeetEdgar?
MeetEdgar is a social media management solution for small businesses, small and mid-sized marketing and advertising agencies.Users can get auto-publishing, social media scheduling, auto-refill queue, category-based scheduling, URL shortener, RSS feed, integrated apps from MeetEdgar.
The important thing is that this tool provides an auto-expiring facility for those content that is needed for a specific time only.
MeetEdgar Pricing :
MeetEdgar offers 2 pricing plans for their users,
- Edgar Lite: $19/Mo with 3 social accounts
- Edgar: $49/Mo with 25 social accounts
Pros and Cons
Pros
- Category-based content library
- Time slot facility for random posts/content
- RSS feed integration
- Multiple account management
- Content planning and scheduling
- Bulk actions
- 7-day free trial
- AB testing
- Link tracking
- Suggested social media posts facility
- Satisfying customer support
Cons
- No feature for adding multiple photos for a single FB post
- Campaign success analytics feature is not developed
- No free plan
MeetEdgar Features
- Social media scheduler :
MeetEdgar users can schedule and publish blog posts, podcasts, promo, YouTube content, inspirational/funny content on multiple social media.
A content calendar helps to view and edit the published and unpublished content. And you can add up to 1,000-time slots in MeetEdgar.But for scheduling and publishing for Instagram, you have to use an Instagram mobile app.This tool allows comprehensive analytics to help you access and plan your social strategy going forward. You will get a drag and drop editor also here
- Auto-refill queue :
Auto-refill queue is so helpful for not to run out of posts across the social networks and maintain regularity.In this case, MeetEdgar fills the queue with the previously published contents from the library.
- Unlimited content library :
Here users get all their previously added and imported content that remains as saved in this library. MeetEgdgar maintains an auto-recycle feature using this saved content.All this content is customizable for use in the next. You will also get reminders from the occasional content from this library.
- Category-based scheduling :
Blog posts, podcasts, YouTube videos, Inspirational and Business tips, Questions, Funny quotes, Promotional posts all these category content can be scheduled in the content calendar as distinct-based in MeetEdgar. So that you can edit, recognize them individually.
- URL shortener and in-app tracker :
MeetEdgar allows the URL Shortener feature for sharing a professional link in different social media. Zapier helps to integrate Google Analytics as an In-app tracker in different social media for knowing the customer’s demand and interests.
- Browser extension :
Chrome Extension of MeetEdgar will let you quickly share links and add content to your Edgar Library while you’re browsing anywhere.Besides, Safari or Firefox allows this tool to Share links and add content to the Edgar Library.
- Auto-expiring content :
For sensitive content, MeetEdgar expires the content from the content library and stops publishing them after that specific time period, as like election-related content. But it doesn’t remove the seasonal content from the library.
- RSS feed import :
MeetEdgar allows you to Import Posts from Your Favorite Websites and Services Automatically using the RSS feed feature and using the RSS feed you can be able to import content from WordPress, YouTube, Vimeo, Etsy, Medium, Pinterest, Zapier, podcasts, or any website. This feature will enrich your profiles.
- Direct video uploads :
This feature will help to allow you to upload the best images, GIFs, and wordiest words but now you can upload videos on this platform also.
5. Loomly
Loomly is more advanced than Hootsuite for some features like Post Optimization Tips, Post Mockups, and post ideas.The community management system of Loomly will allow you to engage more with customers by replying to their comments, messages, and questions.
What is Loomly?
Loomly is a tool used for content creation, scheduling, and publishing to Facebook, Instagram, Pinterest, Twitter, and LinkedIn. It is mostly used by small to midsize businesses, marketers, freelancers, influencers, etc.
Content scheduling, keyword filtering, auto-publishing, social media calendar, tagging and mentioning, posting on Tiktok, etc feature you will get from the Loomly marketing tool.Besides advanced analytics and social media campaign, creation options are here to advertise your products.
Loomly pricing plans
Loomly offers 5 pricing plans for monthly and annually,
- Base: Starts at $35 /Mo (monthly plan) with 10 social accounts
- Standard: Starts at $79 /Mo (monthly plan) with 20 social accounts
- Advanced: Starts at $172 /Mo with 35 social accounts
- Premium: Starts at $359 /Mo with 50 social accounts
- Enterprise: Custom pricing with 52+ social accounts
Monthly Pricing:
Annual Pricing:
Pros and Cons
Pros
- 15-day free trial
- Tag/mention option for Facebook page posts
- Content calendar
- Having affiliate program
- Hashtag suggestion
- Developer docs, APIs, SDKs, and auth is available
- YouTube video publishing facility
- Built-in analytics
- Single video and image scheduling for Instagram
- Drag and drop editor
- Content review before publishing
- Duplicate posts publishing
- Easy to use
- Multiple calendars for multiple accounts
Cons
- Doesn’t offer direct posting on Instagram
- No free version
Loomly Features
- Post Ideas :
Loomly offers unlimited optimization tips, post ideas from different multiple sites like RSS feed integration, best practices from social media platforms, Twitter trends, events, holidays, etc along with custom post ideas.
- Content Library :
You will get a content library in Loomly for storing and managing your content here. You can easily store your photos, videos, posts, and links here without any hassle.
- Post & Ad Mockups :
Post and Ad Mockups will help you to know and show you an accurate presentation of what your content will look like. Post & ad preview option will help to know your content better,
- Approval Workflow :
Loomly helps directly for this workflow approving including Post & ad mockups, data processing, commenting system, post pending approval, version logs, etc.
And the important thing is that the Hashtag Manager of Loomly will boost your reach and UTM parameters generator of Loomly to track the social media campaigns and ROI value.
- Automated Publishing :
This tool maintains auto-publishing for Twitter, Instagram, Pinterest, LinkedIn & Google My Business, Facebook Ads, and Instagram Ads.But for Custom Channel, Snapchat & TikTok don’t maintain auto-publishing. These posts maintain manual publishing using a reminder. Loomly doesn’t support publishing IGTV or Instagram Reel posts.
- Ads Manager :
Objective-driven ad campaigns / Facebook & Instagram Ads, sponsored posts are available in Loomly for creating an audience base organically and permanently.
- Interactions :
This feature will allow replying to the messages, comments of your Facebook, Instagram, LinkedIn, Twitter subscribers, and audiences. This response will make a strong bonding with your customers.
- Advanced Analytics :
Advanced Analytics feature will confirm the overall performance, post/URL metrics,objective-driven ad campaigns report, customers interests depending upon shares, comments, likes, etc for every single post.
Besides, data filtering option and comparison is available in Loomly.